Display device



May 9, 1933- l.. L. BERKowlTz 1,907,716

DISPLAY :DEVICEy Filed Nov. 30, 1932 3 Sheets-Sheet l Jiffy- May 9, l933 L. BERKOwlTz 1,907,716

DISPLAY DEVICE Filed Nov. 30,l 1932 3 Sheets-Sheet 2 a 30 Z5 y QL 3j :Iaa Z4 2:7 [J3 f NAPnmsnP v FH 57 Pl a .3i/7 NAW@ SUAP jg 35 10V wl' 'm "1" 0 Nwun? NAWHMOW f1 Hl' i NFWQSUH? f F NAPTHASUA? "f5 12H1; Mmmm/1|] SUAP Q2/1512' 14 210 y l if??? g 3%/21 i J z 3g 35 gg 25 6 3 lwefazu" Zeojeljy'g May 9, 1933. L. BERKOWITZ DISPLAY DEVICE Filed NOV. "50, 1932 3 Sheets-Sheet 5 fff' bave/taf Patented May 9, 1933 era LEDN L. BERKOVJITZ, F PHILADELPHIA, PENNSYLVANIA DISPLAY DEVICE Application filed November 30, 1932.

for giving a three-dimensional representation of packages of the goods in question, without the actual presence of real packages.

The object of my invention is to provide a collapsible or knocklowu cardboard display which can be readily and quickly erected without employing any skill or ingenuity.

A further object of my invention is to provide a collapsible or knock-down type display device, which, when erected, will pro- 151 Aduce a three-dimensional simulation of a 0- my invention consists of a display construction including two layers of cardboard or other relatively stiff panels joined to cach other and creased along certain lines so as to fold open, the front sheet having printed thereon alternate portrayals of the front and end views of the package and being perforated at intermediate Zones and the rear sheet having printed thereon corresponding pictures of the packages or containers which are visible through the perforations of the front sheet to give the true third dimensional effect. My invention further consist-s of other novel features of construction, all of which will appear more fully from the following detailed description.

For the purpose of illustrating my invention, I have shown in the accompanying drawings one form thereof which is at present preferred by me, since the same has been 'l found in practice to give satisfactory and reliable results, although it is to be understood that the various instrumentalities of which my invention consists can be variously arranged and organized and that my invention is not limited to the precise arrangement and organization of the instrumentalities as herein shown and described.

Referring to the drawings, in which like reference characters indicate like parts:

Figure 1 represents a front perspective Serial No. 645,028.

view of the display device embodying my invention, shown in the open or operatwe position.

Figure 2 represents a similar perspective view of my novel display device in the open position viewed from the rear, with some of the elements invisible in this view being shown in dotted lines or in phantom fashion. Figure 3 represents a top plan view of the display device embodying my invention also shown in the open or operative condition.

Figure l represents a front elevatio-nal View of the novel display device of my invention shown in the flat, closed or collapsed condition.

Figure 5 represents a rear elevational view of the same shown in the closed or collapsed condition.

Figure 6 represents a top plan view of the same in the closed condition.

Figure 7 represents a bottom plan View of the saine shown in the closed condition.

Fig. 8 represents a view of the front sheet.

Fig. 9 represents a view of the rear sheet.

The display device of my invention is preferably formed of two sheets of cardboard, to wit, the front sheet of cardboard 8 and the rear sheet of cardboard 9. The front sheet 8v has printed on it two adjacent vertical columns of figures which represent alternately a front elevational view of a long side of the package, carton or boX, and alternately two end views of the box, as shown particularly in Figure 4., these views being staggered. The pictures of the long side of the box are represented by the areas 10, while the end views of the box are represented by the areas 11. The end views 11 are arranged in pairs,

spaced apart from each other, and in the space rate sheets, in which event the sheet of card'- board would first be printed on both sides. In this case, the two panels would be formed of the one sheet by folding the larger sheet and then uniting the free ends either permanently or temporarily, when in the set-up condition. Hence, in speaking of the front and rear panels as being united to each other along their outer vertical edges, it should be understood that this union may be an integral formation of the two panels, as by forming them in a single sheet of cardboard, and so too, this union may be permanent or detachable. Thus, instead of adhesively or otherwise permanently fastening the Vertical edges to each other, one or both of thel edges may be interlocked with each other so that they may be separated at will.

vIIence, the word united7 as used in the claims, is intended to mean any connection of the panels along their vertical edges, whether such connection is due to integral formation. or due to the adhesive or other attachment of Atwo separate sheets of cardboard to each other.

The front panel or sheet 8 is then cut through along the lines 16 and 17 and scored along the lines 18, so as to permit the sections 12 to be folded at a right angle into a horizontal position and thereby also to create an opening in the panel or sheet 8. In portraying boxes, packages or cartons, the two adjoining long sides of which are of unequal 35j width, the section 1.2 would be of lesser height than the height of the adjoining end views 11. In that event, a section 19 is cut out entirely, thereby'leaving the section 12 of lesser height. The rear sheet or panel 9 is entirely imperfo- 0, rate and is merely scored along the lines 20 4 and 21, and along the center line 38 for folding. The rear sheet or panel 9 is adhesively or otherwise secured to the front panel or sheet 8 throughout the vertical zone or area between the scoring or creased line 20 and the adjacent free edge of the panel, and the zone or area between the scoring or creased line 21 and the adjacent free edge of the panel. The distance of the creases or folding lines 20 and 21 from'the corresponding free vertical edges of the vpanel 9 is made substantially equal to the horizontal dimension of the end views or sections 11, so that the sections 22 and 23 of the rear panel or sheet 9 Will meet the two halves 14 and 15 of the front panel 8 (when the device is in the operative condition) along a vertical line corresponding to the inner edges of the end views or sections 11, thereby giving the visual appearance of being the two adjoining sides of the container or box to be represented.

Adjoining the uppermost long-side section or panel 10-U, I also provide an adjoining section 24 reeresenting the adjoining long-side of the particular box, carton or package, and adjoining said section 24,

I provide a fastening tab or flap '25- said sections being creased along the lines 23 and 27, respectively. I inav alsoy provide a. small tab 28 extending from the section 24 and 'l along the line 29, the sections 24, 25, 28 being integra-l parts of ne front panel. slot 30 is also cut in the tab or 'lap sec'ion 25. and said slot is adapted to e? y k upper edge of the rear panel or neet 9 and to interlock thei'ewith;sai 1l rear panel or sheet being also slightli' notched at the corresponding point to receive the unslotted depth of the section 25 between the inner end of the slot 3() and the cr or fold line 27.

A display or show card or panel 31 is formed connected to and preferably integrally with the rear sheet or panel 9, being separated therefrom along the line 32, but being continuous therewith along the vertical zone between the vertical fold line 20 and the corresponding free vertical edge of the panel or sheet 9, displ panel or show card 31 is creased at 33 and to be folded along said lines. AV locking tongue 35 is provided along the lower edge of the section 36 of the show card 31, and a corresponding slot 37 is provided in the section of the front panel 8, into which said locking tongue is adapted to extend and with which the saine is intended to interlock.

In the operation of my novel display device, the device is opened up by simultaneously folding the front panel along the front line 13 to create a 90 vert-ical edge, as shown particularly in Figure 3, and folding the rear panel along the crease or side folding lines 20 and 21, and along the central folding line 38. The show card or display panel 31 is then folded along the front line 34 at an angle of 45 to each of the sections of the front panel, as shown particularly in Figure 3, and is again folded along the folding line 33 until the tab or section 36 thereof is in line with the half 14 of the front panel. In this position. the locking tongue 35 is in registration with the locking slot or aperture 37.

The section 24 is then folded down in the horizontal position shown in Figure 1, and the locking flap 25 folded again into vertical position, shown particularly in Figure 2. The locking tongue 35 is then interlocked with the slot 37 so as to retain the structure in assembled relation. The sections 12 are then folded into a horizontal position at a right angle to the front panel so as to simu late the upper surfaces of the packages.

I may also provide suitable horizontal scorings on the rear panel or sheet 9 for producing slight raised lines to receive the edges of the sections 12 when folded into a horizontal position, thereby to retain said sections in the horizontal position by slight raised lines produced by the scorings. To

this end, I may produce two closely spaced filo scorings to provide a slight abutment on each side of the edge of the section 12.

For affording greater stability to the assembled structure, I may provide a rear leg 39, formed integrally with one-half of the rear panel 9 as shown particularly in Figv ure 2, lsaid ieg 39 being cut out et the. other half of the rear panel 9.

In order to afford greater strength the connection between thc show card sect-ion 3l and the rear panel 9, I may provide an upper extension 40 from the front panel, which may be united to the corresponding and adA joining section 41 of the rear panel, thereby to reinforce said section il and to prevent it breaking, or to prevent it from being severed readily from the top of the rear panel 9.

IVhen the device of my novel construction is assembled and placed in a show window. it Will present an appearance of a tier or stack of boxes, containers or packages of particular goods, arranged in alternately staggered rela-tion, and it will accurately simulate all three dimensions of such packages or con tainers.

The display device of my novel construction may be made inexpensively and may he shipped in knock-down form in very small space, and may be assembled readily when needed, and without the employment of any skill.

I am aware that the invention may be emA bodied in other specific'forms Without dcparting from the spirit or essential attributes thereof, and I therefore desire the present embodiment to be considered in all respects as illustrative and not restrictive, reference being had to the appended claims rather than to the foregoing description to indicate the scope of the invention.

Having thus described my invention, what I hereby claim as new and desire to secure by Letters Pat-ent, is:

1. A collapsible display device adapted to simulate a staggered stack of packages of goods, comprising a front panel and a rear panel united to each other along their outer vertical edges and lying flat against each other when in a collapsed condition, and being generally at right angles to each other when in the open or operative condition, each of said panels having printed upon its front surface, portions and fragmentary portions of a picture of the package of goods to be represented, and said front panel having openings therethrough corresponding with the spaces between alternate packages.

2. A collapsible display device adapted to simulate a staggered stack of packages of goods, comprising a front panel and a rear panel united to each other along their outer vertical edges and lying flat againsteach other when in a collapsed condition, and be ing generally at an angle to each other when in the open or operative condition, each of said panels having printed upon its front surface, portions and vfragmentary portions of a picture of the package of goods to be represented, and said front panel having openings therethrough corresponding with the spaces between alternate packages, and means carried by said panels for locking the same in lthe assembled relationship at an angle to each other.

3. A collapsible display device adapted to simulate a staggered stack of packages of goods, comprising a front panel and a rear panel united to each other along their outer ver-tical edges and lying flat against 4each other when in a collapsed condition, and being generally at an angle to eachother when in the open or operative condition, each of said panels having printed upon its front surface, portions and fragmentary portions of a picture of the package of goods to be represented, and said Ifront panel having openings therethrough corresponding with the spaces between alternate packages, and flaps formed of said front panel in said openings, adapted tobe folded inwardly Vinto a position at an angle to said front panel to simulate the intermediate fragmentary portions of the upper surfaces of the front rows of packages.

4. A collapsible ldisplay device adapted to simulate' a staggered stack of packages of goods,comprising a front panel anda rear panel united to each other. along 'their outer vertical' edges and lying flat against each other when in a collapsed condition,fand being generally atan angle to each otherwhen in theopen or operative condition, each of said panels'having printed upon itsfront surface, portions and fragmentary portions of a picture of the package of goods to be represented, and said front panel having openings therethrough corresponding with the spaces bet-Ween alternate packages, flaps formed of said front panel in said openings, adapted to be folded inwardly into a position at an angle to said front panel to simulate the intermediate fragmentary portions of the upper surfaces of the front rows of packages, and means for frictionally locking said flaps in the assembled positions thereof at predetermined angles to said front panel.

5. A collapsible display device adapted to simulate a staggered stack of packages of goods, comprising a front panel and a rear; panel united to each other along their outer vertical edges and lying flat against each other when in a collapsed condition, and being generally at right angles to each other when in the open or operative condition, each of said panels having printed upon its front surface, portions and fragmentary portions of a picture of the package of goods to be represented, and said front panel having openings therethrough corresponding with' the spaces between alternate packages, and a rear foot formed of said rear panel, eX- t-ending rearwardly in the open or assembled condition. v

. 6. A collapsible display device adapted to simulate a stack of packages of goods, comprising a. pair of panels fastened to each other along their outer edge zones an-d adapted to lie flat against each other when in a collapsed condition, and being at an angle to each other when in the open or operative condition, each of said panels having printed on its front surface, portions of a picture of the package of goods to be represented, and a show-card forming part of one of said panels and being adapted to extend over the stack .when in the open or operative condition, and to be supported thereon.

7. A collapsible displayE device adapted to simulate a staggered stack of packages of goods, comprising a pair of panels united to each other along their outer vertical edges and lying Hat against -each other when in a collapsed condition and being generally at an angle to each other when in the open or operative condition, each of said panels having printed upon its front surface, portions and fragmentary portions of a picture of the package of goods to be represented, and a show-card `formingpart of one of said panels, and arranged to lie generally in thel plane of said panel when the device is in the collapsed condition, vand adapted to be disposed at an angle thereto when in the open condition, and being so arranged as to come into place when the device is put into the open position.

In testimony whereof I have hereunto set my hand this.17 day of November 1932.

. LEON L. BERKoWrTz. 

